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She says "maybe." She means something. Probably.
Should you text first? Wait? Bring flowers? Split the bill? Hug? Not hug? And why does everyone suddenly want to have fika before making any actual plans?
This humorous survival guide explores the unwritten rules of dating in Sweden—from first messages and awkward silences to equality, personal space, family traditions, and the mysterious art of decoding a Swedish "maybe."
It won't guarantee true love.
But it might help you avoid your next embarrassing mistake.

A humorous survival guide to understanding Swedish culture — from fika and queues to lagom, silence, and personal space. Perfect for expats, visitors, and anyone wondering why Swedes do what they do.

A humorous guide to the Swedish language — not grammar or rules, but what people really mean. Discover why “maybe” often means no, why silence is part of the conversation, and why nobody corrects you.

This humorous survival guide explores the unwritten rules of dating in Sweden—from first messages and awkward silences to equality, personal space, family traditions, and the mysterious art of decoding a Swedish "maybe."

How to Curse Like a Swede is a fun, pocket-sized guide to Swedish swearing, slang, and everyday language. Learn what Swedes really say, how to pronounce it, and when to use it with confidence—perfect for visitors, language lovers, and anyone who wants to sound more like a local.

Think eating is the easy part? Think again. Discover the unwritten rules of Swedish restaurants, cafés, tipping, fika, table manners, and dining etiquette—with humor. Includes a practical allergy checklist and useful Swedish food phrases to help you order with confidence.

Ein humorvoller Wegweiser durch die schwedische Denkweise – von Fika, Lagom und heiligen Warteschlangen bis hin zu Schweigen, persönlichem Abstand und ungeschriebenen Regeln. Entdecke, warum Schweden tun, was sie tun – auch wenn es manchmal keinen Sinn ergibt.

A humorous survival guide to Swedish camping — from caravan etiquette and sacred power cables to mosquitoes, personal space, and the unwritten rules of life outdoors. Perfect for visitors, new campers, and anyone wondering whether they are doing Swedish camping “right”.

A lined notebook for notes, ideas, lists, and big plans — with occasional interruptions from Swedish culture, humour, and the unwritten rules of everyday life.

Sweden 101 is a humorous guide to the habits, customs, and unwritten rules that make Sweden wonderfully confusing. From fika and queues to lagom, silence, camping, and everyday Swedish language, each book helps you understand what is really going on. Created by Eric Lilja for visitors, expats, and anyone curious about Sweden.
Humour with Insight
Understand Sweden through humour, warmth, and everyday observations.
Unwritten Rules Explained
From fika and queues to silence, lagom, and personal space.
Made for Curious Outsiders
Perfect for visitors, expats, students, and anyone trying to figure out Sweden.
Available on Amazon
Explore the books and notebook online, wherever you are.
For questions, media enquiries, collaborations or information about the Sweden 101 book series, contact Eric Lilja.
Sweden 101 is a humorous book series that explores Swedish culture, unwritten social rules, and everyday life in Sweden.
Sweden 101 is perfect for expats, visitors, students, and anyone curious about understanding Swedish culture.
You can find Sweden 101 books available for purchase on Amazon, ready to bring laughter and insight!
You can reach me at info@sweden101.se