PRIVACY POLICY

Last updated: 31 July 2026

  1. Sweden 101 respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how personal information is collected and used when you visit www.sweden101.se, request a free sample eBook or contact Eric Lilja.

  2. Who is responsible for your personal data?

  3. Eric Lilja, operating under the name Sweden 101, is the data controller responsible for the processing of personal data through this website.

  4. Contact: info@sweden101.se
    Website: www.sweden101.se
    Country: Sweden

  5. Personal data collected

  6. Sweden 101 may collect:

  7. • Your name and email address when you request a free sample eBook or subscribe to email updates.
    • Information you provide when contacting Eric Lilja.
    • Technical information necessary for the security and operation of the website, such as IP address, browser type and server logs.
    • Cookie information where cookies are used and, when required, you have provided consent.

  8. Please do not send sensitive personal information through the website or by email.

  9. How your personal data is used

  10. Your personal data may be used to:

  11. • Deliver the requested sample eBook.
    • Send book news and occasional information about Sweden 101, where you have consented to receive such emails.
    • Respond to questions, media enquiries and collaboration requests.
    • Maintain the security and functionality of the website.
    • Comply with applicable legal obligations and protect legal rights.

  12. Legal basis for processing

  13. Personal data is processed on the following legal grounds:

  14. • Consent: when you request the sample eBook and agree to receive email updates.
    • Legitimate interests: when responding to enquiries and maintaining the security and operation of the website.
    • Legal obligation: where information must be retained or disclosed under applicable law.

  15. You may withdraw your consent at any time by using the unsubscribe link included in an email or by contacting info@sweden101.se. Withdrawing consent does not affect processing carried out before the withdrawal.

  16. Email communications

  17. If you subscribe to receive the sample eBook and email updates, Sweden 101 may send you book news and occasional content about Swedish culture.

  18. You may unsubscribe at any time. Your email address will not be sold to third parties.

  19. Service providers

  20. Sweden 101 may use trusted service providers for website hosting, email delivery, newsletter administration, security and other technical services.

  21. These providers may process personal data only as necessary to provide their services and in accordance with applicable data-protection requirements.

  22. If personal data is transferred outside the European Economic Area, appropriate safeguards will be used as required by applicable law.

  23. External links

  24. The website contains links to external services, including Amazon and Instagram. These organisations process personal data under their own privacy policies. Sweden 101 is not responsible for the privacy practices or content of external websites.

  25. Some Amazon links are affiliate links. Clicking an affiliate link may allow Amazon to recognise that you arrived from Sweden 101.

  26. How long personal data is retained

  27. Newsletter information is retained until you unsubscribe or the mailing list is discontinued.

  28. Information connected to an enquiry is retained only for as long as reasonably necessary to respond and manage any resulting communication, normally no longer than 24 months after the last contact unless a longer period is required by law.

  29. Technical information and server logs are retained according to the applicable hosting and security provider’s retention periods.

  30. Personal data may be retained for longer where necessary to comply with legal obligations or establish, exercise or defend legal claims.

  31. Your rights

  32. Subject to applicable data-protection law, you may have the right to:

  33. • Request access to your personal data.
    • Request correction of inaccurate or incomplete information.
    • Request deletion of your personal data.
    • Request restriction of processing.
    • Object to certain processing, including direct marketing.
    • Withdraw consent at any time.
    • Request data portability where applicable.
    • Lodge a complaint with a supervisory authority.

  34. To exercise your rights, contact info@sweden101.se.

  35. The Swedish supervisory authority is the Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten, IMY): www.imy.se.

  36. Security

  37. Reasonable technical and organisational measures are used to protect personal data against unauthorised access, loss, alteration or disclosure. No internet-based service can, however, guarantee complete security.

  38. Children

  39. The website and email list are not intentionally directed at children under 13. Sweden 101 does not knowingly collect personal data from children.

  40. Changes to this policy

  41. This Privacy Policy may be updated when the website, services or legal requirements change. The latest version will always be published on this page with its revision date.

  42. Contact

  43. For questions about this Privacy Policy or the processing of your personal data, contact:

  44. Eric Lilja
    Sweden 101
    Email: info@sweden101.se


COOKIE POLICY

Last updated: 31 July 2026

This Cookie Policy explains how Sweden 101 uses cookies and similar technologies on www.sweden101.se.

  1. What are cookies?

Cookies are small text files stored on your computer, phone or other device when you visit a website. Cookies may be used to make a website function, remember preferences, measure website use or support third-party services.

Similar technologies, including local storage and tracking pixels, may serve comparable purposes.

  1. Who is responsible?

Eric Lilja, operating under the name Sweden 101, is responsible for the use of cookies on this website.

Contact: info@sweden101.se

  1. Types of cookies

The website may use the following categories:

Strictly necessary cookies

These cookies are required for the website to function, maintain security, remember privacy choices or process forms. They cannot normally be disabled through the website.

Preference cookies

These cookies remember choices such as language or display settings. They are used only where relevant and, when required, after consent.

Analytics cookies

These cookies help explain how visitors use the website, for example which pages are visited and which links are selected. Analytics cookies are activated only after consent where consent is legally required.

Marketing and third-party cookies

These cookies may be set by external services or embedded content. They may be used to measure advertising, recognise referrals or create a profile of a visitor’s interests. They are activated only after consent where required.

  1. Cookies currently used

Before publishing this policy, insert the exact cookie information shown in the website provider’s cookie settings:

Cookie name: [INSERT COOKIE NAME]
Provider: [INSERT PROVIDER]
Purpose: [INSERT PURPOSE]
Category: [NECESSARY / PREFERENCE / ANALYTICS / MARKETING]
Duration: [INSERT DURATION]
Third party: [YES / NO]

Add one entry for every cookie or similar technology used by the website.

  1. Consent

Strictly necessary cookies may be used without consent because they are required for the website to function.

Other cookies will not be activated before you have made an active choice where consent is legally required. You should be able to accept or reject non-essential cookies separately.

Not accepting non-essential cookies should not prevent you from using the basic functions of the website.

  1. Changing or withdrawing consent

You may change or withdraw your cookie consent at any time through the website’s cookie settings.

You can also delete or block cookies using your browser settings. Blocking necessary cookies may affect how parts of the website function.

  1. External websites

The website contains links to external services such as Amazon and Instagram. When you follow an external link, the external service may use cookies according to its own cookie and privacy policies.

Sweden 101 does not control cookies placed after you leave www.sweden101.se.

  1. Changes to this policy

This Cookie Policy may be updated when the website’s technology, service providers or legal requirements change. The latest version will be published on this page with its revision date.

  1. Contact

For questions about cookies or privacy, contact:

Eric Lilja
Sweden 101
Email: info@sweden101.se

COOKIE POLICY

Last updated: 31 July 2026

This Cookie Policy explains how Sweden 101 uses cookies and similar technologies on www.sweden101.se.

  1. What are cookies?

Cookies are small text files stored on your computer, phone or other device when you visit a website. Cookies may be used to make a website function, remember preferences, measure website use or support third-party services.

Similar technologies, including local storage and tracking pixels, may serve comparable purposes.

  1. Who is responsible?

Eric Lilja, operating under the name Sweden 101, is responsible for the use of cookies on this website.

Contact: info@sweden101.se

  1. Types of cookies

The website may use the following categories:

Strictly necessary cookies

These cookies are required for the website to function, maintain security, remember privacy choices or process forms. They cannot normally be disabled through the website.

Preference cookies

These cookies remember choices such as language or display settings. They are used only where relevant and, when required, after consent.

Analytics cookies

These cookies help explain how visitors use the website, for example which pages are visited and which links are selected. Analytics cookies are activated only after consent where consent is legally required.

Marketing and third-party cookies

These cookies may be set by external services or embedded content. They may be used to measure advertising, recognise referrals or create a profile of a visitor’s interests. They are activated only after consent where required.

  1. Cookies currently used

Before publishing this policy, insert the exact cookie information shown in the website provider’s cookie settings:

Cookie name: [INSERT COOKIE NAME]
Provider: [INSERT PROVIDER]
Purpose: [INSERT PURPOSE]
Category: [NECESSARY / PREFERENCE / ANALYTICS / MARKETING]
Duration: [INSERT DURATION]
Third party: [YES / NO]

Add one entry for every cookie or similar technology used by the website.

  1. Consent

Strictly necessary cookies may be used without consent because they are required for the website to function.

Other cookies will not be activated before you have made an active choice where consent is legally required. You should be able to accept or reject non-essential cookies separately.

Not accepting non-essential cookies should not prevent you from using the basic functions of the website.

  1. Changing or withdrawing consent

You may change or withdraw your cookie consent at any time through the website’s cookie settings.

You can also delete or block cookies using your browser settings. Blocking necessary cookies may affect how parts of the website function.

  1. External websites

The website contains links to external services such as Amazon and Instagram. When you follow an external link, the external service may use cookies according to its own cookie and privacy policies.

Sweden 101 does not control cookies placed after you leave www.sweden101.se.

  1. Changes to this policy

This Cookie Policy may be updated when the website’s technology, service providers or legal requirements change. The latest version will be published on this page with its revision date.

  1. Contact

For questions about cookies or privacy, contact:

Eric Lilja
Sweden 101
Email: info@sweden101.se